Sales Executive

Key responsibilities

• Generate new wholesale and trade accounts.
• Build relationships with cafés, coffee shops, farm shops, delicatessens, garden centres, independent retailers, hospitality businesses and distributors.
• Develop existing accounts to maximise sales opportunities.
• Manage the full sales process from initial enquiry through to onboarding.
• Arrange customer visits and product presentations, prepare quotations and follow up opportunities.
• Maintain an accurate CRM database and sales pipeline.
• Achieve monthly and annual sales targets.
• Identify new product listings and seasonal promotions.
• Work with Marketing on campaigns and product launches.
• Attend trade shows, exhibitions and networking events.
• Monitor competitors and market trends.
• Report weekly on pipeline activity, performance and forecasts.
• Deliver outstanding service before and after the sale.

How performance is measured

• New customer accounts opened.
• Monthly sales revenue and gross profit.
• Customer retention and average order value.
• Quote conversion rate and sales pipeline value.
• Customer visit and call activity.
• Customer satisfaction.

Essential skills and experience

• Previous sales or business-development experience.
• Excellent communication and relationship-building skills.
• Confident telephone manner and face-to-face presentation skills.
• Strong negotiation skills.
• Self-motivated, target-driven and highly organised.
• Able to work independently and manage your own workload.
• Full UK driving licence.

Desirable experience

• Selling food or FMCG products.
• Knowledge of the wholesale food industry.
• Working with independent retailers or hospitality businesses.
• Using CRM software.

Personal attributes

• Passionate about sales and customer relationships.
• Positive, enthusiastic and resilient.
• Proud to deliver exceptional customer service.
• Motivated by achieving targets.
• Collaborative, proactive and able to spot opportunities.
• Professional when representing DoughGirl.

What we offer

• Competitive salary.
• Company-wide bonuses of up to £500 per month once probation is complete.
• Performance-related bonus or commission.
• Company pension.
• Employee discount on DoughGirl products.
• Ongoing training and development.
• Career progression in a growing business.
• Company events.
• Free on-site parking.

Working hours

Full-time, Monday to Friday, with occasional evening or weekend work for trade shows, customer events or exhibitions.

Equal opportunities

DoughGirl is committed to an inclusive workplace where everyone is treated fairly, with dignity and respect. We welcome applications from all suitably qualified candidates and provide equal opportunities throughout employment.